www.digitallyenabled.com

Sina Weibo is undoubtedly the most influential social platform in China. No other platform offers the same amount of reach and dynamic active user base like Sina Weibo has.

• 250M+ registered users;
• 50,000 brands /corporate accounts;
• 60,000 – government-related accounts; 86 million posts per day; 87% - market share by browsing time;
• 56% - microblog market share;
• 181% - increase in users over the 2011
• 10^th biggest global network

As was the case in 2011, the big Micro Bloggers reign supreme. Throwing their klout around for all to see. Sin Weibo is by far the most influential and seems to be striding ahead of the pack at a phemomenal rate.

The buck stops with Sina.

Analysis into the Chinese Mobile Device market, the current trends and consumer usage patterns.

Mobile Internet users are continuing to grow, with 317.68 million current users. It is poised for rapid growth over the next 5 years.

Looking to take advantage of the mobile medium’s ability to deliver highly customized and segmented marketing campaigns, major brand names like BMW, McDonald’s, and Pepsi continue to increase their budgets for mobile advertising in China. At the same time, the market has matured and consolidated, with many early entrants – mobile ad agencies, WAP network operators, and mobile media – giving way to stronger competitors, while a host of new applications developers has emerged to drive market growth.

With many Western Brands wanting to create a voice in the Chinese social media world it is not surprising that most turn to Weibo. With over 200+ million users on Sina Weibo alone (not including the Tencent Weibo users), this rapidly growing microblogging social networking platform offers an easy way for businesses to stay in front of and stay engaged with customers on a daily basis.

Overview of the Auto market in China, brand positioning of Lexus and VW and how digital marketing is being utilized in smart and innovative ways to engage consumers.

There are a number of ways you can get your website more visible in search engines and easier to find. All of them are a combination of On-page and Off-page SEO.

1. Website SEO
2. Linking: Get yourself on some major sites… Facebook, Twitter, Youtube, Tumblr, Weibo, Renren. Link to your site.. get the back-linking happening
3. Quality fresh content: Crawlers love new fresh content on sites… if its quality stuff and people enjoy it.. even better.

700 Billion minutes are spent on Facebook each month

50 Million posts on Weibo each day

48 hours of video footage is uploaded to Youtube each minute

3 Billion Youtube videos are viewed each day

China's Internet retailing market may soon overtake the United States to become the world's largest, with more than two trillion RMB of transactions by 2015. E-commerce sales in China’s mainland shot up from 128 billion RMB in 2008 to 476 billion RMB in 2010, with 23 per cent of the urban population shopping online last year.